Sue FOUNDER AND PRINCIPAL Susan Hodgkinson Susan Hodgkinson is a leadership development expert, award-winning executive coach and author and sought-after speaker who works with emerging and established leaders from a wide range of industries in the U.S. and abroad. A trailblazer in personal branding, Hodgkinson founded The Personal Brand Company in 1994, fusing her long-time career in corporate marketing and branding with her proprietary leadership development model, The 5 P’s of Leadership Brand®. Personal Brand Company

Hodgkinson was an early adopter of a leadership development model that ensured the needs and challenges of women and people of color were included in her teaching, continuing to work extensively with people inside and outside traditional power structures.  All of her clients share an understanding that they must strategically manage their own professional learning, leadership development and personal brand to drive their own success and that of their companies.

Hodgkinson is the author of The Leader’s Edge: Using Personal Branding to Drive Performance and Profit (2005) which has sold more than 30,000 copies worldwide and was a winner of the Pinnacle Book Achievement Award. The Leader’s Edge is considered the definitive book on personal branding.

Hodgkinson and her work have been featured in The Wall Street Journal, The New York Times, The Detroit Free Press, Essence Magazine, The Boston Globe, Fox News, Chronicle, The Indian Express and other major news outlets. In 2016, Hodgkinson received India’s World HRD Congress Leadership Award.

She holds an MBA from Simmons School of Management and is on the Executive Education faculty there and at other business schools and leadership institutes.

Another amazing session, Sue. I can't believe how much content you cover in a day – all the while keeping the message relevant and tangible. It was a great day. Thank you." - Cheryl Dwyer, Life Sciences Co.

A partial list of The Personal Brand Company clients:

  • Genzyme/Sanofi
  • Bank of America
  • Chubb Insurance
  • The Partnership
  • World Economic Forum
  • Ross School of Business
  • MIT
  • Sunovion
  • Shire
  • Filmpool, Germany
  • Comcast
  • Women in Seafood, the Americas
  • Simmons School of Management
  • Produce Marketing Association
  • Merck
  • Pfizer
  • Acadian Asset Management
  • Con-Way
  • PricewaterhouseCoopers
  • Boston Scientific
  • Celgene
  • Keryx
  • Novonordisk
  • Raptor Pharma
  • Odyssey Women of Color
  • Diversity Woman
  • Mass. Conference for Women
  • Toigo
  • UniQure
  • The Commonwealth Institute, Boston and South Florida

Read the latest book by Susan Hodgkinson

Finally, a book that breaks through to the heart of why gender equity has stalled and what to do about it. The Dignity Mindset gives business leaders innovative, actionable and practical solutions on how to stand for inclusion and lead a cultural shift in their organizations at the belief system level.

Available at Amazon Book Susan Now for your Next Conference

Define Your Personal Leadership Brand with Us

Susan Hodgkinson and her team of leadership and personal branding consultants help executives succeed through a unique combination of coaching, leadership branding workshops and speaking engagements.

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